I'm desparately trying to grasp the SEO "thing", but every time I think I have a general idea I start second guessing myself. My page rank has dropped from a 4 to a 3, so I'm not very happy about that. Now I'm trying to decide what I did that hurt it and what didn't make one bit of difference.
The main thing that I've been struggling with is the catagories that are listed on the front page as well as the "Shop" page. Did that hurt, help, or not make one bit of difference?
Also, I'm wanting to expand on the WAH Resources, but would actually like to not link half of the navigational links that are on the rest of the pages. Like just in the WAH section ditch shop, specials & discounts, meet the mom, and anything else that is targeted towards shopper and not the business "foke".
I'm wanting to do a lot of work to the site, but while doing this work on optimising the site as well.